E45 Moisturising Lotion for Very Dry, Sensitive Skin, 24 Hour Moisturizer, Fragrance-Free Formula, Protect from Dryness, Reduce Redness, Dermatologically Tested, 16.9 fl oz (500ml)

Safety Information: For external use only. Avoid contact with the eyes. In case of contact with the eyes, rinse thouroughly with clean water. Keep out of reach of children. If using large quantities, regularly change clothing, bedding or items in contact with the product. Keep away from fire as it may pose a fire hazard. Ingredients: Water, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum, Glyceryl Stearate, Ceteareth-20, Lanolin, Phenoxyethanol, Ethylparaben, Methylparaben, Hydroxyethylcellulose, Carbomer, Ethylhexylglycerin, Sodium Hydroxide, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, BHT. Directions: Apply whenever your skin feels dry, particularly after washing or showering to restore moisture and keep your skin soft, supple and hydrated.

• 24-HOUR HYDRATION FOR DRY SKIN: E45 Lotion provides gentle, long-lasting moisturization for very dry and sensitive skin. This light, non-greasy formula absorbs quickly to leave your skin soft, smooth, and deeply hydrated for up to 24 hours. Ideal for daily use on both the body and face, it helps maintain skin’s natural moisture balance all day long.
• CLINICALLY TESTED & TRUSTED BY DERMATOLOGISTS: Developed by E45’s skincare experts, this fragrance-free lotion is dermatologically tested and suitable for even the most sensitive skin. Clinically proven to soothe roughness, reduce redness, and smooth flaking or scaling, it visibly improves dry, irritated skin in just 2 weeks when used daily.
• GENTLE, EFFECTIVE INGREDIENTS FOR EVERYDAY CARE: Formulated with purified, hypoallergenic lanolin, E45 Lotion helps to soothe, protect, and restore your skin’s natural barrier. The lightweight texture absorbs quickly without residue, and the convenient pump makes application easy. Suitable for the whole family, including babies over 3 months.
• TRUSTED SKINCARE EXPERTISE FOR OVER 70 YEARS: Backed by seven decades of dermatological innovation, E45 is a leader in dry skin care and the trusted choice for conditions such as eczema, psoriasis, and ichthyosis. Our products are designed to protect, soothe, and maintain skin health for all skin types, every day.